This is a question Julie and I often get asked and the answer really depends on how long you have to plan your wedding. Years ago the general guideline was to start talking to a florists about 4-6 months before the wedding. As many florist produced similarly styled wedding flowers you didn't worry that a florist would be booked, if they were you could just go on to the next one.
Today, all that has changed and all for the better. Modern brides are looking to personalize their weddings and have so many color choices as well as styles to choose from. Finding the "right floral designer" among all the options can be daunting. So in my opinion the earlier you find your floral designer the better, that way you have more options. Otherwise you may find a florist that you love, who meets your budget and everything else, only to find that they are booked for your date. Some floral designers only do 1 to 2 weddings per day so that they may give you all the attention that you deserve.
If you don't already have a favorite floral designer, talk to friends, go to bridal shows, or simply search the web.
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